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Billboard (Standard)

Billboard (Standard)

Material Deadline: at least 7 working days before ad launch
Dimension: 970x250 pixels
Max File Size: <220kb
Platform: Desktop
Supported Format: jpeg / gif / 3rd Party Script / HTML5
 
General Guideline
● Prohibit simulated News or Advertorial items
● All materials must be in the correct size mentioned in the above sections
● Transparent area should not be click-able
● Video, Audio & user-interaction are not permitted
● Make sure the materials are the final version, lead time will be added if there are any changes
● Landing URL must be opened in the new window
 
3rd Party Ad Serving Script requirement
Required Files: Script
Approved Vendors: Bonzai, DFA, Innity, Sizmek
Tracking Accepted: Ad Serving, Ad Tracking (Impressions & Clicks)
Tracking Macros:
1. Click Macro: insert %%CLICK_URL_UNESC%% at the beginning of landing URL.
Example tag: <a href=" %%CLICK_URL_UNESC%% http://hk.nextmedia.com/"
target=”_blank”>Click me</a>
2. Cachebuster Macro: insert %%CACHEBUSTER%% as random number.
Example tag: http://ad.site.net/ad/name/By;sz=1x1;ord=%%CACHEBUSTER%%
 
If you are unsure of how to place cachebuster macros properly in your third-party creatives, please contact the vendor that created your creatives.
Please refer to https://support.google.com/dfp_premium/answer/1242718?hl=en
 
HTML5 Requirement
*Additional Testing Period (on top of material deadline): 2 Business Days
Required Files: HTML (Optional: Javascript, CSS, Image asset) or Script
Approved Vendors: Bonzai, DFA, Innity, Sizmek
3rd Party Tracking Accepted: Ad Serving, Ad Tracking (Impressions & Clicks)
Tracking Marco:Please insert %%CLICK_URL_UNESC%%%%DEST_URL_ESC%% as landing URL.
For example, <a href=" %%CLICK_URL_UNESC%%%%DEST_URL_ESC%% "
target=”_blank”>link</a>
Please refer to https://support.google.com/dfp_premium/answer/1242718?hl=en
 
Developers who currently create Flash SWF files might consider to build HTML5 banners using Adobe Animate and Google Web Designer .