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Billboard (With Video)

Billboard shows at the very top of the website which captures the eye-balls of audience when pages load. The ad enables unlimited creative possibilities, as advertiser can use graphic, video or interactive elements as a combination to illustrate tailor-made best ad to show their advertising messages!

Billboard (Video)
Material Deadline: at least 7 working days before ad launch
Dimension : 970x250 pixels
Max File Size: Initial Banner: 220KB, Video: 3 MB
Platform: Desktop
Supported Format: Image (jpeg/gif) / 3rd Party Script, HTML5
General Guideline:
  • Prohibit simulated News or Advertorial items
  • All materials must be in the correct size mentioned in the above sections
  • Transparent area should not be click-able
  • Audio must be user-initiated by clicking or mouse-over within the banner and contain clearly visible "mute" and "stop" functionality.
  • Make sure the materials are the final version, lead time will be added if there are any changes
  • Landing URL must be opened in the new window
Video Requirement:
1. Format: MP4
2. File Size: <3 MB
3. Video codec: H.264; 25fps
4. Audio Setting: Range from -10dB to -6dB
5. Duration (Max): 30 sec
3rd Party Ad Serving Script Requirement:
Required Files: Script
Approved Vendors: Bonzai, DFA, Innity, Sizmek
Tracking Macros:
1. Click Macro: insert %%CLICK_URL_UNESC%% at the beginning of landing URL.
Example tag: target=”_blank”>Click me
2. Cachebuster Macro: insert %%CACHEBUSTER%% as random number.
Example tag: http://ad.site.net/ad/name/By;sz=1x1;ord= %%CACHEBUSTER%%
If you are unsure of how to place cachebuster macros properly in your third-party creatives, please contact the vendor that created your creatives.
Please refer to https://support.google.com/dfp_premium/answer/1242718?hl=en
HTML5 Requirement:
*Additional Testing Period (on top of material deadline): 2 Business Days
Required Files: HTML, Javascript, CSS, Image asset, Video Assets or Script
Approved Vendors: Bonzai, DFA, Innity, Sizmek
3rd Party Tracking Accepted: Ad Serving, Ad Tracking (Impressions & Clicks)
Tracking Macro:
Please insert %%CLICK_URL_UNESC%%%%DEST_URL_ESC%% as landing URL.
For example, target=”_blank”>link
Please refer to https://support.google.com/dfp_premium/answer/1242718?hl=en
Developers who currently create Flash SWF files might consider to build HTML5 banners using Adobe Animate and Google Web Designer .