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Mobile Article Pre-roll

The new mobile article Pre-roll TVC format will be run on all sections ( except Hot Topic). The pre-roll TVC will be played before the news video starts and skip button will appear after it’s been played for 11 seconds. This format is available on iPhone and Android app. 


Article Pre-roll  TVC
- Section:  All (except Hot Topic)
- Frequency Cap 1 time per hour for 50% SOV; 2 times per hour for 100% SOV
- Plays before video news plays in the
  article page opened up by reader
- Max. 30 sec. / TVC
- Skip button at 11th sec.
Simulated News Items / Advertorials - Ads that mimic news headlines (in design, tone, sentence structure or topic), or resemble Apple Daily content are not permitted.