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Geo-targeting

As the “always-on” audience became more dependent on mobile devices in the digital era, the importance of how to get your advertising message seen by the potential customers in selected locations is crucial in driving campaign success. 
 
With Apple Daily geo-targeting solution, you can deliver your location-specific promotion message to selected audience at district level in HK, bringing real time foot traffic to the nearest stores, optimizing overall campaign conversion.
 
We identified 18 districts in Hong Kong based on 2015 District Council Constituency Boundaries
Ads will be served instantly to those users who have turned on their GPS and allowed Apple Daily app to use their location data when they open Apple Daily mobile apps.

Geo-targeting
 
Material Deadline: at least 7 working days before launch
 
• Platform: iPhone + Android
• Format: Full Page Fixed Banner, Position 8
 
  Static Animated 3rd Party / HTML5

Ad Size:

640x720 px 640x720 px 320x360 px

File Format:

.gif / .jpg .gif Script / .html
Max. File Size: 150kb 150kb 150kb
Tracking Macro: Please submit URL Please submit URL Please insert %%CLICK_URL_UNESC%%%%DEST_URL_ESC%% as landing URL.
For example, link
Please refer to https://support.google.com/dfp_premium/answer/1242718?hl=en for detail.
 
For HTML5
• Must be SSL-compliant (https:support.google.com/richmedia/answer/6015286?hl=en)
• 3rd party provided script will be in actual size (320x360)
• please align to the top left and do not include margin 0 auto
 
General Guideline:
• Simulated News or Advertorial items are prohibited
• All materials must be in the correct dimension and file size mentioned in the above
• Make sure the materials are the final version, lead time will be added if there are any changes
• All Creative is subject to approval by Next Mobile Limited
 
  Static Animated 3rd Party / HTML5

Ad Size:

640x720 px 640x720 px 320x360 px

File Format:

.gif / .jpg .gif Script / .html
Max. File Size: 150kb 150kb 150kb
Tracking Macro: Please submit URL Please submit URL Please insert %%CLICK_URL_UNESC%%%%DEST_URL_ESC%% as landing URL.
For example, link
Please refer to https://support.google.com/dfp_premium/answer/1242718?hl=en for detail.
 
For HTML5
• Must be SSL-compliant (https:support.google.com/richmedia/answer/6015286?hl=en)
• 3rd party provided script will be in actual size (320x360)
• please align to the top left and do not include margin 0 auto
 
General Guideline:
• Simulated News or Advertorial items are prohibited
• All materials must be in the correct dimension and file size mentioned in the above
• Make sure the materials are the final version, lead time will be added if there are any changes
• All Creative is subject to approval by Next Mobile Limited