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Apple VR App x Expedia Joint Promotions

Campaign Period:Apr - May 2017

Next Mobile launched its VR App on Apr 27, with a free cardboard distributed alongside with Apple Daily newspaper to enhance the user experience when watching video news. Next Mobile is the first media in HK to establish its own VR360 platform. The Apple VR App (蘋果VR ) provides a series of VR360 videos on various news scenes and topics, allowing readers to explore and enjoy more from the video content with a dynamic and immersive virtual reality experience. Apple VR App is available on iTunes and Google Play store, and is compatible with Google cardboard. The launched was followed by a series of promotion with Expedia to create more noise and user engagement.

Download Apple VR App on iTunes

Download Apple Vr App on Google Play

Phase 1 – VR Content



Phase 2 - Free VR cardboard promotion

Teaser ads and videos were run across Apple Daily print, digital and social media platforms starting from mid Apr. The promotion was jointly held with Expedia to enhance the awareness. Free VR cardboards were distributed alongside with Apple Daily in full circulation on Apr 27, 2017. Followed by a VR 360 game, each participant can be entitled to travel coupon, upon getting the right answer and the final winner will be rewarded with free air tickets to Tokyo.


Expedia VR360 game



Teaser ads and videos