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Apple VR App & Expedia VR Promotions

Client:Expedia

Next Mobile is the first media in HK to establish a VR360 platform. Apple VR App (蘋果VR ) provides a series of VR360 videos on various news scenes and topics, allowing readers to explore and enjoy more from the video content with a dynamic and immersive virtual reality experience. Apple VR App is available on iTunes and Google Play store, and is compatible with Google cardboard, following by a series of promotion


Phase 1 – VR Content


  



  



Phase 2 - Free VR cardboard promotion



Teaser ads and videos run across Apple Daily print, digital and social media platforms starting from mid Apr. The promotion has been crossover with Expedia to enhance the effectiveness. Cardboards have been freely distributed in full circulation on Apr 27, 2017. Followed by a VR video game, every participant can entitled travel coupon, and the final winner will be awarded with free air ticket.



  





 


 

Expedia VR360 game

 

    

 

Teaser ads and videos