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Car Camping 2016 (跟著爸媽去露營)

Campaign Period:19-20 Nov, 2016



Do you remember the last time you traveled with your kid? Next Mobile would like to create an unforgettable camping experience for families by exploring the great outdoors. From recruitment, to camping advertorial about “Where to go, What to bring, What to do” and post event coverage, Next Mobile not only offered a dynamic setting for families to experience great adventure, but also educated and increased the family bonding during this memorable 2 days 1 night car camping event.         


Over 1,000 families registered and finally 40 families have been picked to join the event. Different workshops and sponsors’ tailor made games or promotional activities were held during the camp.

Mannequin Challenge
 
Video Advertorial - Columbia
 
Video Advertorial - Nikon
 
Video Advertorial - Nissan
 
Promotional banners and campaign website

 
40 families have joined跟著爸媽去露營
 
 
Camp making workshop
 
Cooking class
 
DIY kite-making class
 
Stargazing workshop
 
Farm visit
 
Car demo workshop & trial drive
 
 
Product demo and tailor-made game for sponsors
 
 
Sponsor’s display area and on-site promotion
 
 
Post event reporting