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FWD - 人冇夢想 同條鹹魚有咩分別?

Client:FWD

Format: Video Advertorial
 
Client's brief : 
Working holiday has become one of the hottest trend amongst young adults, usually the travel period is long and without any health insurance protection. It might raise the overall costing, therefore a comprehensive health insurance is needed for these travellers. FWD had specially designed an insurance policy for the working holiday travellers. The campaign used “Have a dream” as the tagline and executed with a bus shelter wrap game. FWD increase the attractiveness of the game, FWD promised a job offered to the first 100 game players for their working holiday.  
 
Execution:
We invited a popular youtuber Auman and Busker Kimman to chit chat regarding working holiday, as well as to feature the bus shelter game in a funny way.